Saturday, November 26, 2022

Mannequins in Fashion Industry

What is a Mannequin?

Mannequin is the artificial dolls that are used by retailers to exhibit their products to draw attention the of customers. It can help to present the current trends to the customers without bothering the sales representatives.  Attractive mannequins are used to highlight the latest and unique collection of products and help to pull the customers into the store.

Different Types of Mannequins in the Fashion Industry:

1. Abstract mannequins:

These types of mannequins are commonly used in elite-class stores because it has complex detailed finish and has some facial & human body features like muscles, elbow, and fingernails. This is generally made from glass fibers.

2.  Realistic mannequins:

These types of mannequins are created like real human beings, and this is commonly made with glass fibers and their skin looks too much realistic. These mannequins’ heads are covered with wigs to look casual or formal, depending on how they dress up. These types of mannequins are mostly seen in high-valued stores.

3. Headless mannequins:

Headless mannequins are commonly used to exhibit products of retailers who have limited ceiling height. These are also made from glass fibers and are available in different sizes, shapes, and colors depending on the requirements of the display. It ensures durability and has a straight neck. These are low-cost mannequins and are used to represent products for both males and females efficiently.

4. Torso mannequins:

Torso mannequins are the cheapest mannequins, and they are made from glass fibers. It can be easily moved from one place to another place and can be attached to limbs and thus can be set in any area. By using this type of mannequin products can be easily displayed efficiently

5. Sexy mannequins:

This type of mannequin is used in particularly displaying lingerie items in adult stores. It is also made from glass fibers and this type of mannequin is commonly used to displaying by sexy poses to attract customers.

6. Importance of Mannequins in the Fashion Retail Industry:

1.     This is very important to display products in a manner, and by using mannequins it can be very easy to display products in an attractive, appealing, and eye-catching manner. A visual displaying system using mannequins has created a great impact on business.

2.     Mannequins are visual models used by retailers to attract their customers in the shop. By using this, it will be easy to attract customers and improve and increase selling qty.

3.     Mannequins are used to prompt the brand of the retailers, best-displaying techniques created by the proper utilization of mannequins as per customer demand

4.     It can be easy to understand the size and shape of the product when the product is displayed by mannequins.

Advantages of Mannequins:

1.     Mannequins act as a staff aid, and easy to attract customers to come into the shop, and work like a silent salesperson.

2.     Customers commonly go very close to the product when it is displayed by a mannequin, it helps customers to understand the outfits of the products

3.     Sometimes it provides the possibility to display different types of products like clothes, jewelry, footwear, and as well as other accessories. 

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